Youth Focus: Oakland’s Future
YOUTH FOCUS: OAKLAND’S FUTURE is a show produced by Media Enterprise Alliance, an OUSD accredited media program, and KDOL-TV to foster civic participation and leadership in youth. The production of the show employs professionals in broadcast journalism to mentor MEA students, and teach them the skills required to produce a one-hour television broadcast. The show is taped and broadcast at the KDOL-TV studio in Oakland. KDOL-TV is the Oakland Unified School District educational access television station. The station affiliates are Comcast Channel 27 and AT&T 99.
The students meet quarterly to develop topics affecting youth in Oakland. This is a unique opportunity for youth media and leadership groups in Oakland to meet each other, share their concerns about issues affecting youth in Oakland, and participate in a forum with civic leaders with the goal to become actively involved in public policy.
Youth Focus is sponsored by KDOL-TV, and its student media program – Media Enterprise Alliance (MEA). The co-producers are: Sherry Hu, former CBS-5/KPIX reporter and now director of ONews, the OUSD web and news site for, by and about its students; Mario Capitelli, Station Manager, KDOL-TV; and Jeff Key, MEA Executive Director.
During 2011-12 the following Oakland youth media organizations, OUSD media students, and youth leadership organizations participated in Youth Focus:Youth Radio (Youth Media International), Bay Area Video Coalition/The Factory, Youth Roots/Oakland Leaf, Youth Uprising, Youth Speaks, East Bay Asian Youth Center, Eastside Arts Alliance, United Roots/Green Youth Arts & Media Center, Youth Movement Records/Oakland School of the Arts, Youth Alive, Youth Together, All-City Council, the Oakland Youth Advisory Commission, Media Enterprise Alliance at KDOL-TV, Media Academy at Fremont High, Oakland Tech, Envision Academy, Oakland High, Skyline High, Oakland International High, and Castlemont High .
Youth Focus is broadcast on KDOL-TV (Comcast 27 & AT&T 99) and is posted on You Tube where it has been seen by over 700 viewers.
• Through a curriculum that reflects state and district arts education standards, students acquire artistic and technical skills that give them a voice to effect social change within their community, while developing tools to satisfy the necessary requirements for college admission and successful job placement.
• The OUSD Certified Technical Education (CTE) Video Production Classes presented by MEA at KDOL have been approved by the OUSD Curriculum Instruction Assessment Council (CIAC) for academic credit, and the classes have been approved by University of California Office of the President to satisfy the UC “F” Visual and Performing Arts requirement. The course is now on the MetWest Doorways page as a Visual & Performing Arts “F” class. The Advanced Video Production class articulates with the Peralta Colleges for community college credit.
• MEA’s social enterprise division provides fee-based services to non-profits and businesses in order to generate earned income. In 2011-12 MEA generated earned income that enabled MEA to provide students with paid internships while working with professionals in the media field.
• Clients such as OUSD, Independent Sector, Office of Alameda County Supervisor Keith Carson, Peralta Hacienda, Oakland Leaf, The East Bay College Fund, The Marcus Foster Fund, Alameda County Fair, The City of Oakland, and the Clorox Foundation provide students with real-world opportunities, paid internships, and help build their resumes and portfolios.
“Muse Video” aims to bring together the worlds of music and news to create a compelling TV program for youth that informs and entertains. It will showcase music videos that address social issues and current events in the community, and combine those songs with smart journalism that sheds light on the subject matter and the making of the music.
Check Out the Muse Video Website: http//www.musevideo.net
The half-hour Video Magazine is composed of six films, made by MEA/KDOL students under the mentorship of professional documentary filmmakers, that address problems affecting youth and their communities. The topics for the first edition include: International vs. Local Education, Sexually Exploited Youth, Community Gardens, The Health Effects of Energy Drinks, School Lunches, and the Consequences of Teen Romance.
During each semester students participate in a six-week course taught by mentors from the Young Entrepreneur at Haas Program (YEAH) at the UC Berkeley School of Business. Curriculum focuses on financial literacy and skills related to workforce placement: how to interview for a job, draft a resume and cover letter, and general communication with potential employers. Already in our short history graduates of the MEA program have entered college and been offered paid internships by media firms such as Pandora Internet Radio.