Jeff Key
Executive Director, Media Enterprise Alliance
Founder and Executive Director Jeff Key coordinates all aspects of the Media Enterprise Alliance program including school partnerships and accreditation, managing the staff and curriculum, establishing and maintaining internships and university/corporate partnerships, and acquiring and maintaining funding for the program. Jeff graduated from UC Berkeley with degrees in Communications and Public Policy, Fine Arts, and Education. He received his MFA from the San Francisco Art Institute in 1972. From 1974-2010 he taught Media and Fine Arts at the Head-Royce School in Oakland, California, where he served as chairman of the Fine Arts Department from 2005-2010. In 2003 Jeff helped establish the Head-Royce Summer Art and Technology Institute in conjunction with the Heads-Up program, a partnership with the Oakland public schools. The program offers classes in academics and the arts and technology on a full scholarship basis to motivated middle school students in the OUSD. Jeff has also worked with Rebuilding Together Oakland for the past 20 years renovating community centers and homes of low income, elderly people, and for the East Bay Community Foundation on projects serving the arts and community organizations.
Mario Capitelli
Media/Communications —Manager KDOL
Mario is currently employed by the Oakland Unified School district as the Manager of television station KDOL, the Oakland Unified School District’s educational access television station. Before coming to KDOL Mario was the director of Verge, a non-profit organization that presents music events and program training for youth. Verge worked in collaboration with the MYC teen Center in San Rafael. The MYC is a safe place where youth ages 12-19 can gather while learning valuable life skills. Previous to Verge, Mario ran similar programs in San Rafael and San Diego, where he also worked with juveniles on probation, including facilitating juvenile visit and tours of San Quentin as part of a job training and life path exploration program. Mario graduated form the University of California at Berkeley with a degree in Political Science and a minor in Public Policy.
Sherry Hu
Director of OUSD Student-Produced Website in partnership with MEA
Sherry just retired from her 30 plus year career with CBS 5 Eyewitness News. Hu, an Oakland native, is an Emmy award winner, and three-time nominee. She has also earned first place honors from the Associated Press Television-Radio Association of California, The Northern California Radio-Television News Directors Association, The Peninsula Press Club, and The California Bar Association. Hu is recognized around the Bay Area for her leadership and contributions to community events, fundraisers and organizations. She’s especially fond of groups that promote and celebrate education, animals and volunteerism. She has spent time as a classroom volunteer and reading tutor at Lincoln Elementary School in Oakland’s Chinatown. She is a mentor to students and aspiring journalists. Hu has been honored by the Marcus A. Foster Educational Institute as a distinguished alumnus for her commitment to young people. Prior to joining CBS 5, Hu’s media experience included work at KALX on the University of California Berkeley campus, KPFA in Berkeley and K-101 in San Francisco. Born in Honolulu, Hawaii and raised in Oakland, Hu is a proud graduate of the public school system in Oakland. She graduated from the University of California Berkeley.
Janet Heller
Development Director
Janet Heller is a teacher, writer and community arts developer. She founded the San Francisco WritersCorps after creating the pilot for the National Endowment for the Arts and directed the award-winning program for sixteen years. Janet has extensive experience raising money in the Bay Area for youth and arts programs. She has secured funding from federal, private foundations, local city, corporate and individual donors. She has a history with National Endowment for the Arts (NEA) and the Corporation for National Service. She wrote the original WritersCorps 2.4 million dollar proposal on behalf of the NEA which provided 60 jobs in three cities and gave thousands of young people the chance to improve their writing. While at WritersCorps she developed a five-year plan to expand investment and met the goals of the plan. She has been a speaker and panelist at national arts conferences, and was recognized as a leader in public service by the San Francisco Arts Commission.
After receiving creative writing degrees from Tulane (BA) and Florida State University (MA), Janet taught high school English in rural Louisiana and then directed a writing program for runaway and homeless youth in Florida. She is the co-author of Back to Front, a collection of poems (Red Window Press) and is currently working on a novel (Wolf at the Door) about a Jewish American family with roots in Cuba.
Jake Schoneker
Program Director
Video Production Mentor/Teacher
Jake Schoneker brings a wide range of journalism and media production skills to MEA. His video work has appeared on the PBS NewsHour, the AFP and the Washington Post. He spent the summer of 2010 living in Phnom Penh, Cambodia where he served as editor of Lift, the Phnom Penh Post’s weekly magazine for Cambodian youth. He worked directly with local Khmer students to produce content Jake also has extensive experience working in inner-city schools, having served as a full-time tutor and mentor for students while coordinating several after school programs.
Jake graduated from Villanova University with a degree in Political Science. He studied abroad for a year in Shanghai, China and the Brazilian Amazon, focusing his research on environmental economics and poverty. He holds a masters degree in Journalism from UC Berkeley, where his work concentrated on youth media, multimedia journalism, and international reporting.
Maggie Simpson Adams
Communications Director
Video Production Mentor/Teacher
Maggie Simpson Adams is an independent filmmaker and installation artist. She is currently the Manager of Media Services at the California College of the Arts where she also teaches Summer high school Pre-College and Studio Practice Units in the MFA program.
Maggie was the director, cinematographer and editor on Catalyst for Change, a documentary for the Alameda County Arts Commission about the public art program for the new Juvenile Justice Center in San Leandro, Ca. Maggie’s films have been shown in various venues in the United States, and internationally in Germany and England.
Maggie graduated with a MFA in from the California College of the Arts in Oakland, Ca. Maggie is currently in production for her documentary Rituals of Remembrance, the Art of Mourning.
Idris Hassan
Video Production Mentor/Teacher
Idris Hassan is the Creative Director of Chocolate Beats Media, which was founded in 2009 to provide down to earth radio programming, innovative cultural event documentation, and a holistic digital media experience. (www.ChocoalteBeatsMedia.com)
As Media Arts specialist, Ms. Hassan is skilled as a Videographer, Digital Video and Audio Editor, A Radio DJ/Host and Visual Artist. She possesses degrees and certifications in Mass Communications, Photojournalism and Digital Video Arts.
Ms. Hassan has participated in the field of Media Arts several years working in print, radio and digital video, as a producer, entertainment journalist, editorial assistant, contributor and photographer/videographer. Idris is also a graduate of the First Voice Radio Apprenticeship program at Pacifica Radio Station KPFA in Berkeley, CA and currently hosts Chocolate Beats Radio on KPFA’s show “Dusk Till Dawn”, which features innovation programming in music, arts and cultural history.
Ms. Hassan has presented media workshops at the annual Women of Color Empowerment Conference at UC Berkeley and at the Annual Media Alliance Conference in Detroit, MI. She currently teaches Video Production and Editing to youth at Media Enterprise Alliance in Oakland, CA.
Jenny Chu
Video Production Mentor/Teacher
Jenny Chu is a freelance video journalist, videographer and photographer. She was born in England and is of Chinese/Malaysian descent. She obtained her undergraduate degree in documentary photography at U.C. Berkeley and has photographed extensively in China, Africa and Latin America. In 2009, she received a master’s degree from U.C. Berkeley’s Journalism School where she focused on documentary film and long form television. During that time, she produced stories about the underserved minority population in the Bay Area, California, as well as a master’s thesis project in W. Africa — a women’s health story from Sierra Leone. She hopes to give voice to the impoverished and less fortunate people both at home and in the developing world. Her clients include Frontline World, Time.com, NY Times.com, California Watch, Oakland Local, Asian Art Museum and KQED.
Tyler Orsburn
Video Production Mentor/Teacher
Tyler was born and raised in Kentucky, is half-Honduran, speaks Spanish and a little Maya. Tyler is a 2012 graduate of the UC Berkeley Graduate School of Journalism, and 2012 winner of the UC Berkeley Dorothea Lange Fellowship. He has experience as a high school substitute teacher and teaching environmental studies to children in the Philippines while he was a Peace Corp volunteer. Tyler is a husband, father, Navy vet, and founder of Ends-Meet, a site that presents video reports about small business owners in North and Central America.
Cleveland Cooper
Video Production Mentor/Teacher
Cleveland is currently teaching Spanish part-time at Met West High School. Cleveland received his B.A. in Advertising and Marketing with an emphasis in Digital Video Production from the Universidad Latina De Panama in 2006. He worked in advertising in Panama where he organized staff in the development of print, web, and video projects.
Cleveland has worked as a Youth Mentor at BAVC’s The Factory where he assisted small groups of high school youth in collaboration with local NGO’s to produce documentaries and public service announcements. He also assisted the directors of the project “Abriendo Cajas” to incorporate members of the Latino community of Fruitvale into the post-production phase of a documentary film about violence.
Ben Hass
Webmaster/Volunteer
Ben Hass designed and programmed the MEA and KDOL websites and serves as the current webmaster. He previously worked as an Instructional Media Technician at the University of Wisconsin Madison, instructing students in the proper use of production and post-production equipment including film and video cameras, lighting and sound. Ben also works with the UC Berkeley Geography Department as a Programmer & Designer for the Living New Deal Architectural Mapping Project, and previously for the UC Berkeley Environmental Politics Colloquium as a designer for The Luce Foundation distinguished scholars’ workshop series.
Ben most recently studied Spanish Art and Architecture at the Cegri Language Institute in Granada, Spain. He graduated from the University of Wisconsin, Madison with a B.S. in Art History and a Multidisciplinary study of Material Studies and Design. His studies included Media Production, Cinematography & Sound Recording, Interactive Media, Advanced Sound Design, and Computer Science.
University of California-Berkeley, Haas School of Business (Young Entrepreneurs At Haas-YEAH)
MEA/KDOL is presenting a six-week course designed by the Young Entrepreneur at Haas (YEAH) Program at the UC-Berkeley Haas School of Business to introduce our students to basic business practices.
Mentors:
Clayton Yan
Mentor—Haas Business Program
Clay is an undergrad in Business Administration and Economics at the UC-Bekeley Haas School of Business. Clay has edited and organized company dashboards, pipeline documents, and translated documents for Ernst & Young in Beijing, China. He is currently a consultant and Public Relations Chair for the Berkeley Group, a Pro Bono consulting organization for non-profits at Haas, where he developed organizational strategies for the Berkeley Humane Society. Clay also founded the website, CollegAppBuddy.com, a site that provides information on the college admissions process for high school students. Clay is proficient in Adobe Premiere, Photoshop, Final Cut Pro, and Adobe After Effects. He will graduate from UC-Berkeley in May 2013.
Zoe Tamaki
Itern/Mentor—Haas Business Program
Zoe is an undergrad in Business at UC-Bekeley Haas School of Business. She is currently a member of the Berkeley Group, a Pro Bono consulting organization for non-profits. She created an online marketing strategy for an environmental NPO and researched analytical tools to measure their influence on Twitter. Zoe was also the founder and program director of Athlete-to-Athlete Tutoring, an organization that addresses the tutoring needs of high school athletes. Zoe has worked on the BAYMCA Teen Center Task Force (TTF), as well as the Berkeley High School Asian and Pacific Islander Committee. Zoe has received the UC Bekeley Alumni Leadership Scholarship, the Kaiser Permanente Asian Association Scholarship. She will graduate from UC-Berkeley in May 2014.
